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Equivalence perfumes have gained popularity in recent years as affordable alternatives to luxury perfumes. These products are designed to imitate the fragrances of well-known brands, offering a similar olfactory experience. For many, equivalence perfumes represent a smart way to enjoy high-quality scents without having to spend large amounts of money on the original brands. This type of fragrance has been developed with the goal of replicating the ingredients and distinctive notes of expensive perfumes, resulting in products that can be almost indistinguishable in terms of aroma. The most appealing aspect is that, thanks to research and development in the fragrance industry, equivalent perfumes are continually improving, offering surprising quality at accessible prices. However, as this market grows, so does the competition, and it’s not uncommon to see large retailers like Aldi, or Lidl trying to make their way into this sector with their own perfume offerings. Although they may seem like a tempting option, the reality is that, when it comes to perfumes, specialization makes the true difference. " ...Your fragrance deserves to last longer than your receipt... ". Aldi, and Lidl have a mass approach in their offerings. These retail giants are not focused on equivalence perfumes but are experts at selling a bit of everything. Here’s the problem: perfumes are not "just another product"; they are a personal sensory experience, something that goes far beyond the masses. In these supermarkets, perfumes are merely another category within their broad product range, meaning they lack the same care and dedication that a specialized brand can offer. When you look for a fragrance, you want that experience to be something special, something designed just for you. In contrast, in a supermarket, perfumes are chosen for being affordable and popular, without the care required to select quality ingredients or create a long-lasting and well-balanced fragrance. It is true that supermarkets like Lidl, and Aldi have made their way into the market thanks to their ability to mass-produce, offering low prices and high availability. But when it comes to equivalence perfumes, quality and authenticity cannot be achieved with the same industrial formula applied to milk or hygiene products. The key to the success of our perfumes lies in the creation process, where perfumers replicate the main notes and essences, using ingredients that maintain the durability and projection of the aroma. " ...Your fragrance should make you unforgettable, not confused with the cleaning aisle..." On the other hand, when you buy from a store specializing in equivalence perfumes, you get something completely different. At divain. we dedicate ourselves exclusively to fragrances and have made this product our art, paying attention to every detail, from the selection of essences to the longevity of the aroma. This is something you will never find in a supermarket, where the main focus is to sell a wide variety of products. " ...If you buy bread and perfume in the same aisle, something doesn’t smell right..." Supermarket marketing Another major factor that allows Aldi, and Lidl to dominate this market is their powerful marketing. Their established brand image enables them to position themselves in the minds of consumers as a "reliable" place for any purchase. However, when you dig a little deeper, you realize that behind those attractive price tags, quality isn’t always guaranteed. These supermarkets are not specialists in perfumes. They lack the dedication and expertise that a specialized store can offer. What they promote is essentially a generic product with good packaging and an enticing price but often disappoints those who seek a truly long-lasting and well-balanced fragrance. " Buying perfume from them is like looking for art in a hardware store..." Specialized equivalence perfumes As equivalence perfumes become more widely known, it’s essential to differentiate what truly matters: the quality of the fragrance. The perfumes sold in supermarkets may be cheap, but do you really want to smell "cheap"? Buying a fragrance is a personal statement. Equivalence perfumes are not just an economical alternative; they are an opportunity to enjoy a well-made perfume that resonates with you and lasts. Choosing the right equivalence perfume can be an exciting yet challenging task, given the vast number of options available. To ease this decision, it’s important to consider your personal preferences and the occasion for which you plan to wear the perfume. Another tip is to take advantage of the possibility of trying samples before making a final purchase. At divain. parfums, we offer you the option to try your perfume from the comfort of your home without needing to open the original bottle. If, for any reason, you change your mind, you can return it. " Your fragrance shouldn’t come alongside your weekly groceries..." Discover the magic of our equivalence perfumes In a world where every scent tells a story, our equivalence perfumes offer a unique sensory experience that captures the essence of your favorite fragrances at accessible prices. Made with high-quality ingredients, our perfumes not only match the perfection of the great classics of perfumery but also offer enviable durability and presence. When you shop at stores specializing in equivalence perfumes, you can be sure that the product has been designed with you and your style in mind, not as part of a mass-sales strategy. " True perfumes are not found in the cleaning aisle..." Supermarket perfumes often offer more marketing than magic; if you expect a fragrance that truly leaves a lasting impression, maybe you should look beyond the bargain aisle. Experience elegance, glamour, and sophistication with our equivalence fragrances. Find the scent that defines you and leave a lasting impression with every step you take. We’re like Shakira; we don’t trade a Rolex for a Casio… and you?

Singles' Day is a special celebration that highlights independence and individuality, and there’s no better way to celebrate it than with a perfume that reflects your unique essence. Whether you’re looking for a gift for yourself or want to surprise a friend, choosing a fragrance for this occasion adds a personal and distinctive touch to Singles' Day. Below, we’ll explore the best perfume options for men and women, highlighting fragrances that stand out for their style and character—perfect for making this day a memorable experience. Why choose a perfume for Singles' Day? Perfume is an extension of our personality; by choosing one specifically for Singles' Day, we make a statement of style and authenticity. This day invites us to celebrate ourselves, and a well-chosen fragrance can be the perfect detail that captures that essence. For both men and women, a perfume can be a symbol of self-confidence and a way to highlight our unique qualities. Additionally, gifting or self-gifting a perfume on Singles' Day is a way to motivate oneself and connect with what makes us feel good. Here are some perfume recommendations suited to different styles and preferences, perfect for making this day a special occasion. Perfumes for men For men, choosing a perfume that conveys strength and authenticity is key. There are fragrances with woody, citrus, and spicy notes that can elevate any moment and leave a lasting impression. Here are some recommendations that are sure to catch attention on Singles' Day: DIVAIN-222 DIVAIN-222: With notes of bergamot, Sichuan pepper, and ambroxan, this perfume is ideal for the modern man seeking an intense and masculine fragrance. Perfect for special occasions or daily wear, is a safe choice for those looking to make a bold and sophisticated impression. DIVAIN-034 DIVAIN-034: This classic fragrance combines citrus and woody notes. It is a versatile and elegant fragrance that works both for work and for a casual event, reflecting confidence and serenity. DIVAIN-027 DIVAIN-027: Inspired by the freshness of the sea and the intensity of the earth, this fragrance combines bergamot and patchouli in a unique blend. Its scent feels fresh and sophisticated, ideal for those looking for a refreshing fragrance but with a touch of depth. Perfumes for women For women, perfume can reflect different moods and personal styles. From floral aromas to oriental fragrances, choosing the right perfume on Singles' Day can be a celebration of femininity and character. Here are some options that combine sophistication and freshness: DIVAIN-093 DIVAIN-093: This perfume combines notes of iris, jasmine, and patchouli, offering a sweet and long-lasting fragrance. Ideal for women looking to highlight their optimistic and radiant side. It’s an enveloping aroma that works well for special events and everyday wear. DIVAIN-181 DIVAIN-181: It is a floral and luminous fragrance, perfect for passionate and romantic women. Its notes of orange blossom, gardenia and amber create a sophisticated and enveloping scent, ideal for special occasions and unforgettable moments. DIVAIN-626: DIVAIN-626: It is a feminine and elegant fragrance, combining fresh notes of iris, magnolia and vanilla. Inspired by purity, it evokes exotic landscapes and sophistication, ideal for those seeking a delicate and deeply memorable scent. Tips for choosing the perfect perfume for Singles' Day Choosing the perfect perfume can be challenging, especially when you want something that truly reflects your personality. Here are some practical tips to help you find the fragrance that best suits you on Singles' Day: Define Your Personal Style: If you enjoy fresh, simple scents, opt for perfumes with citrus or aquatic notes. If you prefer something deeper and more sophisticated, woody or oriental fragrances might be a great choice. Consider the Setting: Some fragrances are better suited for work or formal settings, while others are perfect for more relaxed occasions. Think about the context in which you’ll be wearing your perfume. Try It on Your Skin: Everyone has a unique skin pH, so a fragrance may smell different on each person. Be sure to try the fragrance on your skin before deciding, as this can change its scent and lasting power. How to make Singles' Day a special experience with a new perfume Singles' Day is the perfect excuse to try a new fragrance and renew your style. In addition to gifting yourself a perfume, you can turn this celebration into a complete experience. Here are some ideas to make Singles' Day an unforgettable occasion: Create a Special Routine: Start the day with a personal care routine. A good shower, proper hydration, and a careful application of your favorite perfume can give you an extra boost of confidence. Scent Your Spaces: To extend the experience of your favorite perfume, use home fragrances or candles that complement the scent you’ve chosen. This will make Singles' Day a multi-sensory experience. Share Your Style: If you feel inspired, share your favorite perfume on social media and explain why you chose it. You can inspire others to find their ideal fragrance for this day. Singles' Day is a celebration of authenticity and personal empowerment, and a perfume is the perfect way to reflect these values. Whether you’re looking for a fresh, light fragrance for daily wear or a deep, seductive scent for special occasions, the key is to choose a perfume that feels like an extension of yourself. Remember that this choice is not only a physical gift, but also a gesture of self-appreciation. By choosing a perfume for Singles' Day, you’re marking a moment of self-affirmation and personal connection, celebrating who you are and what you represent. Make this day a unique experience and find the fragrance that best suits you!

Rebelde: the telenovela that defined a generation In 2004, the world of teen television changed forever with the arrival of Rebelde. This Mexican telenovela, an adaptation of the Argentine show Rebelde Way, became a global phenomenon that transcended borders, languages, and generations. Set in the exclusive Elite Way School, Rebelde told the stories, loves, conflicts, and dreams of a group of teenagers with diverse personalities, united by music yet divided by social differences. The main characters—Mía Colucci, Roberta Pardo, Diego Bustamante, Miguel Arango, Lupita Fernández, and Giovanni Méndez—became instant role models for young audiences. Their romantic dramas, rebellious spirits, and iconic styles defined an entire generation that still remembers lines like "¡Yo soy rebelde!" and passionately sings the show’s songs. The musical phenomenon: RBD and its unforgettable legacy Rebelde wasn’t just a telenovela; it was the springboard for one of Latin America's biggest musical phenomena: RBD. Formed by the show’s protagonists, the group conquered the world with hits like Sálvame, Rebelde, and Ser o Parecer. RBD not only topped the charts but also filled stadiums, broke records, and connected deeply with fans. Their music became anthems for the youth, speaking of freedom, dreams, and love. Despite their separation in 2009, the group’s legacy endures, with millions of streams on digital platforms and a fan base that remains loyal. What perfumes would Rebelde’s characters wear? One of Rebelde's most captivating aspects was how each character had a distinctive personality that resonated with audiences. This unique style inspires us to imagine which fragrances would represent them: Mía Colucci, the princess of Elite Way, always elegant and fashion-obsessed. She would undoubtedly wear a floral and glamorous perfume. Her romantic spirit and passion for elegance would be perfectly captured by a sweet and sophisticated fragrance. DIVAIN-569: Ideal for young adult women, but also suitable for teenagers. This silky, soft, and delicate fragrance feels like a bouquet of spring flowers. Perfect for nature and floral lovers who want to highlight their nobility without losing elegance. Roberta Pardo, the untamed rebel with a noble heart and alternative style. Roberta would be drawn to bold and intense aromas. This oriental fragrance combines coffee, vanilla, and white flowers, capturing her daring and rebellious essence. DIVAIN-167: A sweet and addictive fragrance, captivating for both the wearer and those around them. Designed for bold, adventurous women who actively seize life. Diego Bustamante, the arrogant yet vulnerable heartthrob. His natural elegance and bad-boy attitude would reflect in a masculine fragrance balancing freshness and depth. DIVAIN-324: Evoking the promise of new horizons and fresh starts. Ideal for men looking to transform their lives. This fresh yet warm fragrance will accompany you on your new goals. Miguel Arango, the passionate dreamer with a complicated past. Miguel would lean towards something warm and simple. A fresh scent representing his passionate yet relaxed character. DIVAIN-027: The warmth of the sun and the freshness of the sea in a bottle. For a very masculine, seductive, strong, and vital man. A fragrance that’s hard to forget. Lupita Fernández, the humble girl with a kind heart. For Lupita, a delicate and feminine perfume. This floral scent reflects her sweet and charming personality. DIVAIN-186: A young, cheerful fragrance full of simplicity and comfort. Like a pleasant breeze infused with floral scents, ideal for optimistic women who escape the city’s stress. Giovanni Méndez, the jokester dreaming of wealth. Giovanni would opt for something flashy and extravagant, reflecting his extroverted personality and desire to stand out. DIVAIN-963: The intensity of burning cherry fused with vibrant raspberry and bergamot notes creates a fresh, fruity opening. The fragrance concludes with warm undertones of palo santo and tonka bean, adding lasting depth and sophistication. Rebelde’s impact on fashion and trends Rebelde didn’t just leave a mark on music and television; it also influenced fashion. Mía’s mini-skirts, Roberta’s high boots, and the personalized Elite Way School uniforms became trends. Fans recreated their favorite characters’ looks, and the “preppy-rebel” style took over youth fashion stores. Accessories like headbands, bold necklaces, and statement makeup became must-haves for an entire generation that wanted to feel part of the Rebelde universe. Rebelde, RBD, and the scent of nostalgia Rebelde remains a phenomenon that, despite the years, lives on in collective memory. From RBD’s anthems to the fashion and style of its characters, this telenovela achieved more than just entertainment—it created an identity for an entire generation. Imagining the perfumes that its characters would wear is another way to connect with them and relive their essence. At the end of the day, Rebelde taught us to be ourselves, fight for our dreams, and, most importantly, to never stop singing: “Y soy rebelde...”

Andy Warhol is undoubtedly one of the most recognized and enigmatic artists of the 20th century. As a central figure of the pop art movement, he revolutionized the way we perceive popular culture, transforming everyday objects and famous personalities into iconic art. Warhol not only left his mark on art but also on fashion and the small details that defined his lifestyle, such as the perfume he wore. This article explores his impact on art, his connection to fashion, and the fascinating world of fragrances that accompanied him. Warhol's artistic beginnings: From commercial illustration to avant-garde art Before becoming a figure of pop art, Andy Warhol worked as a commercial illustrator in New York during the 1950s. His unique style for designing advertisements and magazine covers quickly made him a well-known name in the advertising world. Warhol stood out for his ability to combine graphic elements with a personal touch that made them irresistible. However, his creative restlessness pushed him beyond commercial design. His transition to art was marked by a fascination with common objects and the idea of elevating them to the status of art. This gave birth to the style we know today: colorful, repetitive, and bold. The pop art revolution: Iconic works and innovative techniques Warhol's art redefined the boundaries between art and popular culture. Works like Campbell's Soup Cans, Marilyn Diptych, and Elvis Presley are perfect examples of his approach. Warhol used silkscreen as his main technique, a process that allowed him to replicate images quickly and produce entire series of his works. Campbell's Soup Cans: A commentary on mass consumption and the homogenization of culture. Marilyn Diptych: An exploration of fame and its fragility, using the image of Marilyn Monroe as a metaphor. Elvis Presley: A tribute to the pop music icon, reflecting his almost mythological status in American culture. These pieces, in addition to being visually striking, carry a deep philosophical question about what defines art and originality in a consumer-driven society. The Factory: Warhol's creative epicenter and cultural impact In the 1960s, Warhol founded The Factory, a space that functioned not only as his art studio but also as a gathering place for artists, musicians, and counterculture figures. It was there that many of his iconic works were born, and creative connections were formed that propelled pop art to the center of the cultural stage. The Factory was more than just a workspace; it was also a statement of style. Attendees often wore extravagant outfits, experimental makeup, and bold jewelry, reflecting Warhol's vision of breaking conventional norms. Andy Warhol and fashion Warhol didn’t just paint fashion; he lived and breathed style. He collaborated with designers like Halston and frequently graced the covers of magazines like Interview, which he founded. His influence on fashion went beyond his own outfits, which often included tight jeans and round sunglasses. He was also a strong advocate for fashion as art. Textile Design: In his early years, Warhol created patterns for fabrics, reflecting his affinity for repetitive motifs, which would later define his art. Advertising Campaigns: He worked with brands like Calvin Klein and Absolut Vodka, taking his aesthetic to new commercial heights. Warhol believed that fashion was a form of self-expression as valid as painting or film, and his legacy in this field remains alive. Warhol’s obsession with fragrances One of the lesser-known aspects of Andy Warhol is his love for fragrances. He wore a perfume that combined fresh citrus notes with a masculine and sophisticated touch, reflecting his personality: elegant, modern, and slightly eccentric. DIVAIN-229 For Warhol, fragrances were an extension of his artistic identity. He once remarked that a proper perfume could be as important as the clothes you wore. This idea aligns with his philosophy that every detail matters in creating an image. Andy Warhol left an indelible impact on multiple fields. His ability to transform the ordinary into art continues to inspire new generations of artists. In fashion, his experimental vision and talent for collaborating with designers set a precedent. And, of course, his love for details, like perfume, shows how he saw life as a complete work of art. Warhol remains an essential figure for understanding the relationship between art, culture, and consumption. From art galleries to fashion boutiques, his spirit lives on, reminding us that creativity has no limits.

In the vast landscape of television series, few have achieved the impact and longevity of American Horror Story (AHS). Premiering in 2011 under the direction of Ryan Murphy and Brad Falchuk, this series has redefined the horror genre by blending daring narratives with dazzling visuals and memorable performances. Each season presents a standalone story, allowing the creators to explore different fears, eras, and styles while retaining a recurring cast of stars, including Jessica Lange, Sarah Paulson, Emma Roberts, Evan Peters, and Kathy Bates. This unique approach has solidified AHS as an evolving work of art, where every chapter offers something new to analyze and admire. Unlike traditional series with continuous narratives, American Horror Story opted for an anthology format, with each season telling a complete and self-contained story. While subtle threads connect the seasons—like recurring characters or locations—the format allows viewers to dive into any season without following a strict order. This also gives the creators the freedom to experiment with different eras, from the 1950s in Freak Show to the 1980s in 1984, and genres, from psychological horror in Asylum to political thriller in Cult. Terror and Glamour: The Perfumes Defining American Horror Story 1. Murder House (2011): The inaugural season introduced the Harmons, a family moving into a haunted house full of secrets and tragedies. With vengeful ghosts, passionate crimes, and impossible loves, Murder House set the series' tone: dark, elegant, and deeply human. Constance Langdon (Jessica Lange): Manipulative and ambitious neighbor hiding her family’s secrets while controlling everything around her. DIVAIN-063: A sophisticated and feminine perfume exuding sensuality and elegance. Versatile and balanced, ideal for women who want to stand out with a perfect scent for daily wear and special occasions. Tate Langdon (Evan Peters): A troubled young man with a dark past, torn between love and his sinister side. DIVAIN-013: A perfume that blends darkness and seduction with an unexpected touch of sweetness. Its scent contrasts intensity with warmth, like an enigmatic figure hiding secrets behind a charming facade. 2. Asylum (2012-2013): Set in a 1960s asylum, Asylum is regarded as one of the best seasons due to its intense narrative and unforgettable characters like Sister Jude, portrayed masterfully by Jessica Lange. The season delved into themes like faith, sanity, and redemption, confronting its characters with both human and supernatural horrors. Sister Jude Martin (Jessica Lange): Strict director of Briarcliff struggling with her own demons while trying to maintain order. DIVAIN-163: A scent evoking authority, restrained passion, and an enigmatic past, leaving an unforgettable impression. Lana Winters (Sarah Paulson): Determined journalist exposing the truth, whose bravery makes her a survivor of the unimaginable. DIVAIN-076: An elegant and mysterious perfume. Delicate yet firm, with a seductive aura reflecting resilience, ambition, and complexity. A perfect blend of softness and determination. 3. Coven (2013-2014): Taking a gothic and glamorous turn, Coven followed a coven of witches in New Orleans. Full of drama, rivalries, and iconic moments like the "Supreme Test," this season stood out for its focus on female empowerment and elegant aesthetics. Fiona Goode (Jessica Lange): Supreme of the coven, ambitious and glamorous, willing to do anything to retain her power. DIVAIN-124: Reflects her unparalleled charisma, overwhelming ambition, and the mystery surrounding a woman who dominates every scene with elegance. Misty Day (Lily Rabe): Nature-loving witch deeply connected to life and music, especially Stevie Nicks. DIVAIN-766: A perfume celebrating the connection with nature and free spirit. Fresh, enveloping, and full of contrasts, reflecting her mystical and deeply authentic essence. 4. Freak Show (2014-2015): A 1950s freak circus explores struggles for acceptance and individuality. Elsa Mars leads a cast of poignant characters facing societal rejection. With memorable antagonists like Twisty the Clown and Dandy Mott, this season uniquely blends beauty and horror. Elsa Mars (Jessica Lange): Charismatic circus leader obsessed with fame and marked by a tragic past. DIVAIN-625: Delicate yet full of character, reflecting her quest for perfection, nostalgic glamour, and unrelenting desire to leave an indelible mark. Dandy Mott (Finn Wittrock): Wealthy, psychopathic young man whose obsession with perfection drives him to horrific acts. DIVAIN-420: Extravagant, elegant, and provocative. Reflects his theatrical and hedonistic nature, leaving an unforgettable trail of luxury and eccentricity. 5. Hotel (2015-2016): In the decadent Hotel Cortez, The Countess (Lady Gaga) leads a vampiric ensemble filled with romantic tragedies and revenge. With its luxurious and dark style, Hotel revitalized the series, highlighted by Lady Gaga’s award-winning performance as the glamorous and lethal Countess. The Countess (Lady Gaga): Glamorous and seductive vampire obsessed with eternal love and luxury. DIVAIN-654: An opulent, seductive perfume. Dark, intense, and mysterious. Evokes decadent luxury, restrained passion, and an immortal aura that fascinates and envelops. Liz Taylor (Denis O’Hare): Elegant and authentic, she discovers her true identity in the Hotel Cortez, becoming a symbol of resilience. DIVAIN-691: Bold, magnetic, and elegant. Its scent radiates luxury and strength, leaving an unforgettable trail celebrating the power of authenticity. 6. Roanoke (2016) With a faux-documentary format, Roanoke reconstructs the horrors of the lost colony through interviews and recreations. An ancestral force haunts the Millers, unraveling dark secrets. Experimental and divisive, this season offers narrative twists that keep the audience intrigued. Shelby Miller (Lily Rabe): An artist trapped in a nightmare at her rural home, facing ancestral horrors. DIVAIN-180: Blends vulnerability and strength with a touch of mystery. Its essence reflects a powerful femininity, making a sophisticated and irresistible impression. The Butcher (Kathy Bates): Ghostly leader of the lost Roanoke colony, ruthless and obsessed with protecting her land. DIVAIN-165: Mysterious, imposing, and full of character. Its scent evokes ancestral power, unyielding authority, and a dark elegance that leaves an unforgettable mark. 7. Cult (2017) Following the 2016 election, Cult explores political fear and psychological manipulation. Kai Anderson leads a cult fueled by chaos, while Ally Mayfair-Richards confronts her internal fears. A provocative and relevant season addressing collective hysteria and ideological divides. Kai Anderson (Evan Peters): Charismatic and manipulative cult leader thriving on chaos and political division. DIVAIN-224: Intense, dominant, and charismatic. Reflects his persuasive leadership, challenging energy, and ability to captivate with an irresistibly overwhelming presence. Winter Anderson (Billie Lourd): Kai’s sister, mysterious and somber, caught in the cult’s machinations. DIVAIN-090: Soft, ethereal, and full of sensitivity. Its scent reflects a melancholic purity, blending fragility and strength in perfect harmony, leaving a captivating trail. 8. Apocalypse (2018) A crossover between Murder House and Coven, where Michael Langdon, the Antichrist, seeks to bring about the end of the world. The witches try to stop him, facing chaos with hope. Apocalypse is a tribute to fans, resolving several narrative arcs from past seasons. Michael Langdon (Cody Fern): Charismatic and powerful Antichrist destined to bring about the end of the world. DIVAIN-214: Powerful, complex, and seductive. Its essence reflects contained chaos, boundless ambition, and a mystical aura that dominates and mesmerizes everyone it touches. Madison Montgomery (Emma Roberts): Sarcastic and glamorous witch rediscovering her purpose while facing the apocalypse. DIVAIN-564: Combines rebellion and elegance with a provocative touch. Its essence reflects magnetic charisma, unshakable confidence, and a modern femininity that never goes unnoticed. 9. 1984 (2019) Inspired by 1980s slasher films, 1984 follows a group of young people being stalked by a killer at a summer camp. With a nostalgic style and archetypal characters, this season pays tribute to classic horror films, mixing fun and gore. Brooke Thompson (Emma Roberts): Survivor of a serial killer, sweet but with a fighting spirit. DIVAIN-186: Youthful, optimistic, and full of life. Its essence reflects innocence and joy, with a touch of sweetness that radiates light in every moment. Mr. Jingles (John Carroll Lynch): A man with a dark past seeking redemption while being pursued by his demons. DIVAIN-036: Powerful, mysterious, and full of contrasts. Its essence reflects raw strength, a dark past, and an unyielding determination that leaves a lasting impression. 10. Double Feature (2021) Split into two parts, this season combines coastal horror and science fiction. In Red Tide, a writer takes a drug that amplifies his talent with horrifying consequences. In Death Valley, a group faces alien abductions. The duality of human and alien horror creates an intriguing narrative. Harry Gardner (Finn Wittrock): Ambitious writer willing to sacrifice everything for success, trapped in a dark spiral. DIVAIN-039: Sober, introspective, and sophisticated. Its essence connects with nature and creativity, reflecting a balance between artistic sensitivity and emotional strength. Ursula Canaan (Leslie Grossman): Ruthless literary agent with a calculating and manipulative demeanor. DIVAIN-683: Elegant, ethereal, and full of grace. Its essence evokes purity and transcendence, reflecting a sublime femininity and a deep connection to natural beauty. 11. NYC (2022) Set in 1980s New York, this season follows a journalist investigating a series of murders linked to a looming threat. Exploring themes of identity, LGBTQ+ community, and social fears, NYC blends thriller and horror in an oppressive, impactful setting. Gino Barelli (Joe Mantello): Journalist determined to expose the dark secrets of a city plagued by fear. DIVAIN-296: Bold, mysterious, and seductive. Its essence reflects intense passion, refined rebellion, and an unforgettable presence laced with danger. Adam Carpenter (Charlie Carver): Sensitive, empathetic artist confronting New York’s darkness while fighting for his ideals.  DIVAIN-593: Elegant, introspective, and balanced. Its essence reflects a refined soul, subtle charm, and a quiet strength that leaves a lasting impression. 12. Delicate (2023) An up-and-coming actress, Anna Alcott, battles paranoia as she tries to protect her career and pregnancy amidst dark secrets and manipulations. With the glamour of New York as a backdrop, the season explores control, obsession, and vulnerability in a psychological thriller filled with intrigue. Siobhan Walsh (Kim Kardashian): Powerful, enigmatic publicist obsessed with success and absolute control. DIVAIN-852: Playful, provocative, and full of charm. Its essence reflects bold femininity with a rebellious touch that defies norms and leaves a mark. Anna Alcott (Emma Roberts): Vulnerable actress facing dark secrets while trying to protect her life and career. DIVAIN-643: Elegant, curious, and full of life. Its essence reflects a constant search for authenticity, deep connection, and the freedom to explore new horizons. American Horror Story is more than a series; it’s a cultural phenomenon blending the macabre and the sublime, the human and the supernatural. With its mix of horror, drama, and style, it continues to set the standard for the genre, proving that scary stories can also be deeply moving works of art.

Every year, Pantone selects a colour that sets the trends in design, fashion, and lifestyle. In 2025, the spotlight is on PANTONE 17-1230 Mocha Mousse, a soft and velvety brown shade that evokes cosiness, warmth, and indulgence. Inspired by cocoa, coffee, and the simple pleasures of life, this colour invites us to a complete sensory experience that goes beyond the visual. Mocha Mousse: more than a colour, a sensory experience The brown Mocha Mousse is not just a colour to admire; it is a symbol of deep emotions and sensory textures. Pantone has chosen it as a reflection of a global trend: the desire for calm, connection, and comfort. In a world filled with stimuli, this shade offers a moment of respite, reminding us of the importance of savouring life’s small pleasures. What inspires this shade? Artisanal cocoa and speciality coffee: The growing trend towards gourmet and artisanal products highlights ingredients that awaken the senses and create memorable experiences. Natural materials: From wood to earthy fabrics, Mocha Mousse aligns with palettes that evoke stability and balance—key elements of modern design. Emotional indulgence: This warm and soft shade wraps around us like a cosy blanket on a cold day, evoking feelings of security and self-care. Our perfumes that embody Mocha Mousse If this colour could have a scent, it would surely be a blend of freshly brewed coffee, melted chocolate, and woody notes. These fragrances not only capture that spirit but amplify it, making it tangible through the sense of smell. 1. DIVAIN-167 | Woman | A modern icon blending black coffee with vanilla and white flowers. Perfect for those seeking a bold, evening fragrance, its intensity mirrors the depth of Mocha Mousse. 2. DIVAIN-295 | Man | With notes of cardamom, mandarin, and a heart of kulfi (an Indian pistachio and cream dessert), this fragrance combines exotic spices with sweetness, evoking the richness and warmth of the Colour of the Year. 3. DIVAIN-182 | Woman | A romantic and seductive perfume blending raspberry, incense, vanilla, and black rose. Its complexity and intense sweetness are ideal for those who love an enveloping scent. 4. DIVAIN-214 | Man | This explosive fragrance combines black pepper, tobacco, and vanilla, offering a warm and spicy mix reminiscent of a winter afternoon with a cup of coffee. 5. DIVAIN-467 | Unisex | Inspired by a peaceful moment in a café, this fragrance blends milk cream, lavender, and coffee to create a scent that captures the essence of indulgent comfort. 6. DIVAIN-253 | Unisex | With notes of myrrh and tonka bean, this fragrance evokes the luxury and opulence of Mocha Mousse. Perfect for those seeking a warm and elegant experience. 7. DIVAIN-366 | Unisex | A perfume that combines tobacco leaves, honey, and plum, creating a deep and addictive fragrance that harmonises perfectly with the earthy essence of the Colour of the Year. 8. DIVAIN-436 | Man | Featuring spices, leather, and cinnamon, this masculine scent is sophisticated and warm, ideal for those seeking a fragrance with character that connects to the spirit of Mocha Mousse. 9. DIVAIN-913 | Unisex | A dark and gourmand perfume, with notes of rum, coffee, and burnt sugar. It’s indulgence in fragrance form, perfect for lovers of exotic and enveloping scents. 10. DIVAIN-525 | Woman | As its name suggests, this perfume is a tribute to chocolate, blending cocoa, vanilla, and roasted beans. Its warm, addictive sweetness makes it ideal for those seeking a gourmand aroma. Mocha Mousse: a multisensory colour Mocha Mousse is not just a visually impactful colour; it’s an invitation to explore other senses. Its richness makes it a bridge between sight, smell, and emotion, directly connecting with fragrances that celebrate warmth and comfort. The mentioned perfumes not only capture the essence of this brown shade but also enrich our experience of it, wrapping us in a cloud of sensations that celebrate both simplicity and luxury. PANTONE 17-1230 Mocha Mousse is much more than a colour trend. It is a manifestation of what we seek right now: comfort, connection, and indulgence that nurtures both body and soul. The accompanying fragrances amplify this message, offering us an olfactory gateway to this unique experience. If you’re looking to embrace the spirit of Mocha Mousse in your daily life, choose one of these fragrances that represent it. Make the Colour of the Year 2025 not just a visual inspiration, but a sensory companion that wraps around you and connects you to the best of every moment.

The characteristics of makeup and the look in the 40s were closely linked to the historical events that took place during this time. The economic crisis and World War II were two of the events that most influenced the vintage fashion, clothing, makeup and its trends. In this blog post we tell you all about the fashion and makeup look from the 1940s, also known as the Baby Boom era. You can then create your very own unique and irresistible look with your makeup!

When we think of 1960s makeup, we think of the iconic Twiggy model, false eye lashes, eyeliner, natural lips, and tricks to make eyes look bigger. This makeup style became one of the hottest trends in vintage fashion.The 60s were characterised by the all new ideas and thoughts that emerged, and for being the era of youth. At this time individual expression and personality was reflected through fashion. The 60's look of beauty was varied, from women who preferred natural looking makeup, to the those who opted for a more striking look with dark eye shadow and well-defined eyebrows.

The makeup world of the 1950s was driven by the desire of housewives to wear that perfectionist look that women projected on the big screen. For the fashion industry, as well as history, the greatest icon of this time was Marilyn Monroe, a woman characterised by a pin up makeup look that highlighted her feminine and sensual face.Next, we will tell you all about the history of makeup from the 50s and what its characteristics are so that you can recreate a unique makeup with the look from this decade. Don't forget to see our post about fashion of the 50s because no makeup is complete without the clothing to go with it.